The word ‘Design’ has become more than a buzz word today. Behind anything successful, be it product or service, that has sustained the ever-changing market dynamics, lies a great ‘Design’. Such outcomes are, more often than not, the impact of Design Thinking. Design Thinking drives deep differentiation – be it in creating new products or services or in solving wicked problems. The Design Thinking process goes beyond the mere use of Design Thinking Tools. It involves the rigor of understanding requirements – stated and unstated, observing and clustering patterns, connecting the dots and unearthing blind spots. The Design Thinking approach to a problem makes the Design Process intellectually stimulating and a joyous collaborative experience, thus giving more focus on those facing the problem (human centricity) than the problem itself.

This, however, stems from the design of thinking.