Organizations that are not thinking 'design'
are missing the most critical differentiator

What is Design Thinking and why Should You Consider it?

Design of Thinking precedes use of Design Thinking Tools

Design Thinking is human centric

The word ‘Design’ has become more than a buzz word today. Behind anything successful, be it product or service, that has sustained the ever-changing market dynamics, lies a great ‘Design’. Such outcomes are, more often than not, the impact of Design Thinking. Design Thinking drives deep differentiation – be it in creating new products or services or in solving wicked problems. The Design Thinking process goes beyond the mere use of Design Thinking Tools. It involves the rigor of understanding requirements – stated and unstated, observing and clustering patterns, connecting the dots and unearthing blind spots. The Design Thinking approach to a problem makes the Design Process intellectually stimulating and a joyous collaborative experience, thus giving more focus on those facing the problem (human centricity) than the problem itself.

This, however, stems from the design of thinking.

Insightful Reading

How to use Storytelling in Design Thinking

What is storytelling? Is storytelling important? what is that one foremost aspect that should be kept in mind by a storyteller? This blog post looks at these along with some of intuitive examples across India.

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Celebrating Design 4: Designing Media Stories

Do media consumers actually get to read what they really want? Are comments and feedback on social media platforms considered as ‘ideas’ to draft stories? This blog post showcases the ‘design’ aspect of news stories....

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