Design Stories

Design Stories

Design Thinking for the soul – the IKEA Dining experience!

IKEA has always been at the forefront of innovation and is the de-facto name that comes to our mind when it comes to terms such as DIY, keeping costs low and achieving operational excellence. That has always been the unique persona of IKEA.

Questioning the assumptions of collaterals against loans by saying cheese! 

Parmigiano Reggiano, popularly known as the “King of Cheese” in northern Italy takes nearly 12-36 months to mature in order to give us that lip smacking taste! But do you know that a bank also accepts this variety of cheese as a collateral for giving loans?! Read on to find out how Credito Emiliano (popularly known as Credem Bank) questioned the assumptions by actually accepting cheese as a collateral. which turned the fortunes of several dairy farmers in Italy!

A Step Towards Boundaryless Thinking: Making Design Thinking A Culture in A Leading University

SRM Institute of Science & Technology, a leading university in India, recently celebrated a unique convocation – one that celebrated over 165 faculty members in being certified in the art and science of Design Thinking. But this is only the first step… 

Read this brief story on how one of India’s leading universities is attempting to bring about a mindset transformation in its faculty and students.

An Empathetic Approach To Empower The Emerging Economies

How would it be if you went back suddenly in time, experience that signature dial-up tone while connecting to your internet, the joy of downloading a 4MB song at revolutionary speeds of 128kbps and more importantly troubleshooting whether the internet is working or not by seeing if the Google homepage loads?! Well…Facebook did something similar!

Check out this article to find out how Facebook literally “slowed down” their speeds deliberately in order to understand their users better.

Connecting The Dots For Community Development

Potholes, cracks and bumps….we all know how it can play a spoilsport while driving on the roads. The worst part of it? Broken and damaged goods! Causes a lot of inconvenience and creates an unpleasant experience. Especially when it comes to food!
What if we were to say, a pizza company actually found an uncanny way to solve this problem?!
Read on to find out how Domino’s actually paved roads in order to ensure “Good pizzas don’t deserve bad roads!”